As pioneering filmmaker and merch master Gary Hustwit said in a recent 8Above webinar on merch for independent films:
“When discs were still a thing, with DVD and Blu-ray, that was the physical thing that you sold. So I think now a lot of filmmakers struggle with that. That doesn't exist now. It's all digital. So what is the physical thing going to be?”
Panelist Amy Hobby* answered, holding up a FilmTrade Tap-to-Watch™ Card, and described it:
“. . . it’s like, here’s my film, ten bucks.”
Host and distribution strategist Jon Reiss was familiar with it and said:
“it's essentially the modern version of a DVD at your events to sell”
*Academy Award nominated + Emmy Award winning Producer and Co-Founder, Distribution Advocates